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A Tragedy Of Errors: How ConvertKit Learned An Un’Seva’ry Lesson!

A Tragedy Of Errors: How ConvertKit Learned An Un’Seva’ry Lesson!

by Shalin TJ | Content Samples

Stay miles away from the ‘we’re not a business’ rant, no matter how noble your intentions! Sure, it sounds cool to call yourself a social enterprise, but it’ll backfire – without a doubt! One of William Shakespeare’s most famous, and oft-quoted lines, from the...
3 Approaches That Can Turn Your Marketing Strategy Upside Down…

3 Approaches That Can Turn Your Marketing Strategy Upside Down…

by Shalin TJ | Content Samples

DOMAIN / INDUSTRY: Marketing Strategy & Customer Acquisition THEME: A Founder shared with us the outline of a memo he wanted to drop to his team – a snapshot of pointers he scribbled in his Moleskine. It was around the 3 approaches the company should...
Don’t Go After Position 1 on Google! Heard about Position 0?

Don’t Go After Position 1 on Google! Heard about Position 0?

by Shalin TJ | Content Samples

DOMAIN / INDUSTRY: Search Engine Optimization [SEO] THEME: A fast-growing SEO Agency sharing a contemporary SEO strategy to get content ranked for Position 0 [above the first result on Google… Info cards]. OBJECTIVES: The content was meant to be shared with...
For God’s Sake! Stop Creating This Kind Of Content…

For God’s Sake! Stop Creating This Kind Of Content…

by Shalin TJ | Content Samples

DOMAIN / INDUSTRY: Content Marketing THEME: A Founder sharing his journey about building traffic for a website and how other marketers can use the same tactics to build similar traffic. OBJECTIVES: To establish the Founder as an authority in Content Marketing and get...
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