Our Process
We pride ourselves in delivering perfect, publish-ready blog articles.
To do so, we have a well-defined, meticulously drawn content creation process that takes care of everything from understanding your brand, the industry, and gauging what’s the kind of content that will keep your readers engaged.
Here’s a quick look at our process…
1. Audience Discovery

Industry Research & Audience Persona
We then assign you a content strategist, who understands your industry and business. She will further assess the specific problem you solve for them and gauge the kind of content that would help them.

Keyword Research
She will also review your competitors’ organic traffic, what they are writing about, understand their keyword strategy, all to further strengthen your content strategy.
2. Content Plan

Prepare a List of Topics

Preparing the Content Calendar

Review of the Content Plan
3. Content Creation

Getting the Draft Article Ready
Our team of writers is highly trained and experienced in delivering top quality content for various industries.

Finalising the Article Structure
At this stage we also use tools like Grammarly (premium), Ludwig.guru and Hemingway app to ensure the best content writing practices are followed.

Content Hygiene
At this stage we also ensure the article is optimised for Google knowledge graphs or answer boxes. To do so we follow stringent formatting guidelines ensuring the appropriate use of H-tags, bullet points, optimum sentence lengths, etc.

Editing of the Content

Adding the Graphics
4. Content Delivery

Publish-ready Article Shared for Review
We incorporate your feedback and update you.

Publishing the Article on the Blog
At this stage, we ensure that the articles have a proper featured image, meta description, title tags, and optimized slugs to ensure the best practices of on-page SEO are incorporated.