We pride ourselves in delivering perfect, publish-ready blog articles.
To do so, we have a well-defined, meticulously drawn content creation process that takes care of everything from understanding your brand, the industry, and gauging what’s the kind of content that will keep your readers engaged.
Here’s a quick look at our process…
1. Audience Discovery
Industry Research & Audience Persona
We then assign you a content strategist, who understands your industry and business. She will further assess the specific problem you solve for them and gauge the kind of content that would help them.
She will also review your competitors’ organic traffic, what they are writing about, understand their keyword strategy, all to further strengthen your content strategy.
2. Content Plan
Prepare a List of Topics
Preparing the Content Calendar
Review of the Content Plan
3. Content Creation
Getting the Draft Article Ready
Our team of writers is highly trained and experienced in delivering top quality content for various industries.
Finalising the Article Structure
At this stage we also use tools like Grammarly (premium), Ludwig.guru and Hemingway app to ensure the best content writing practices are followed.
At this stage we also ensure the article is optimised for Google knowledge graphs or answer boxes. To do so we follow stringent formatting guidelines ensuring the appropriate use of H-tags, bullet points, optimum sentence lengths, etc.
Editing of the Content
Adding the Graphics
4. Content Delivery
Publish-ready Article Shared for Review
We incorporate your feedback and update you.
Publishing the Article on the Blog
At this stage, we ensure that the articles have a proper featured image, meta description, title tags, and optimized slugs to ensure the best practices of on-page SEO are incorporated.